Category: MOTORS

Porsche Centre Reading has been officially opened as the first ‘Destination Porsche’ Centre in the UK. The brand said that the Destination Porsche concept evolves the Porsche Centre from a point of sale into a point of brand experience. “With the new ‘Destination Porsche’ retail concept, we are responding to changing customer needs,” said Marco Schubert, vice president Region Europe, Porsche AG. “ Our broader model range is inviting new visitors through our doors, and we need to adopt a flexible approach to support their needs. On top, the wish for individualisation...