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Nissan launches new campaign to push EV sales and awareness

Nissan has launched a new sales and awareness campaign to promote its EV line-up.

The campaign – called ‘Feel Electrified’ – is now under way and runs until November 8th.

Potential purchasers are being invited to experience cars equipped with powertrains that showcase a range of innovative Nissan technologies.

Nissan has said that research suggests that 46%  of the car-buying population still feel they don’t have enough information to make the switch to an electrified model.

The Japanese manufacturer is giving prospective purchasers the chance to personalise their test drives and become familiar with certain aspects of electrified motoring in the process.

Motorists may be able to choose between local test routes featuring city, country or motorway driving.

In addition, they may be allowed to stop at public charging points to top up their vehicle and learn about the charging process.

A Nissan spokesperson said: ‘‘We believe that the full benefits of our electrified line-up can best be understood by experiencing a test drive in our vehicles. After all, that is where customers will really understand their performance, enhanced fuel economy and impressive in-car technology.

‘‘With a range of vehicles that offer varied electrified solutions, including our flagship all-electric ARIYA, and now encompassing a unique-to-Nissan powertrain in e-POWER, we are confident we have the product depth to meet all consumer needs.’’

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