With the acquisition of REL, Aver Asia expands into the mining sector, gaining specialized knowledge of large pumps and a new customer base. By cross-selling with its existing construction equipment fleet, Aver Asia aims to expand its business in the high-potential Indonesian market and contribute to the entire region as Aver Asia Group.
Sumitomo’s construction equipment business strategy focuses on regional expansion, product diversification and broadening its customer base. In 2009, Sumitomo entered the world’s largest construction equipment rental market, the United States, through an investment in Sunstate. In 2020, it expanded further in Southeast Asia by acquiring Aver Asia, which operates construction equipment rental and sales across six countries from its base in Singapore.