It is now easier than ever to manage the purchase of construction materials from AfriSam, but the whole customer experience is much deeper than just this moment in the relationship.
“We have built our business around our customers, ensuring that they are buying not just our products but peace of mind and long-term cost effectiveness,” says Richard Tomes, AfriSam Sales and Marketing Executive. “Beyond the products themselves, customers are also benefiting from our depth of technical expertise and support – while also joining our quest to create a better society.”
Tomes highlights that AfriSam’s digital platform ClickToGo streamlines the customer experience when purchasing products online. It provides a seamless process from enquiries and quotes, through order placement and technical advice, to payments and delivery tracking.
“At the same time, we know that customers often need to speak directly to an informed and responsible employee, who will deal with their query – however complex,” he says. “Automated systems can’t always do that, so we have a contact centre manned by experienced people, and they work from a centralised office – not from home – that is well resourced for optimal responsiveness.”