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SEW doubles down on drive innovation at Electra

With so much innovation to see, SEW-EURODRIVE has expanded its presence at Electra Mining Africa this year with added exhibition space in Hall 7 that showcases its innovations in automation and electronics.

This exciting addition complements the company’s large landmark stand in Hall 6, which has always been a favourite for the event’s visitors, according to Jonathan McKey, National Sales and Marketing Manager at SEW-EURODRIVE. The message that the company is ‘closing the loop’ with its growing portfolio of product developments is loud and clear, says McKey.

“This means diversifying into a range of other opportunities within the mining and industrial sector value chains, with new products being introduced to support this strategy,” he explains. “We are already achieving this in agriculture, for instance, where in addition to our conveyor and pump solutions and variable speed drives in pack houses, we will further expand into pivot and wheel drives for applications on the lands.”


Visitors will also see how sustainability is built into the business’s growth into the continent, including the intensive upskilling underway at its local facilities in various African countries.

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